Sunreef Yachts is introducing Nina Lee Boudoul as the new Director for the Asia Pacific Region. Born in China and a New Zealand citizen, Nina brings a rich international background to her role. With a degree in International Business from Auckland University of Technology, she began her career in media before transitioning to the luxury yachting industry.
She joined Sunreef’s Dubai office in January 2024, initially focusing on China before expanding her role across the Asia Pacific region. In November 2024, she led the launch of the first Sunreef Eco Club in Fuzhou, China — a major milestone for the brand.
Her vision includes opening nine Sunreef Clubs across Asia Pacific by 2027 to strengthen branding, partnerships, and sustainable engagement. Nina emphasizes the importance of aligning with local cultures and fostering deep community ties to unlock the region’s vast yachting potential.
